Three ways to use National Insurance Awareness Day to improve your brandSubmitted by Signator on June 25th, 2018
Just as Daylight Savings has become synonymous with reminding people to check their smoke detectors, June 28 - National Insurance Awareness Day - is an opportunity to remind people they need financial protection for the people and things they care about.
Here are some ideas to get you started:
1. Check in with your clients
If you haven’t connected with a client lately, now is a perfect opportunity to reach out. Consider having a discussion to review their policies for any changes or adjustments in coverage. You may find there are new circumstances in their life they’ve neglected to mention that will give you an opportunity to offer a new service. Perhaps there are new policies available that provide better coverage or a new strategy available to save money on premiums. You were going to contact them anyway, but tying it in with this day can give your efforts extra emphasis. If clients are amenable, consider bringing their children into the discussion to start building a relationship with them.
2. Use Social Media
Post general reminders or an article on the importance of insurance for emergency preparedness planning on social media. Either write your own materials or use an article from Signator’s content library. Be creative. In honor of the day, run a contest on a social media site encouraging people to share stories on “I was glad I had insurance when…” and post the best entries and pictures of the winners.
3. Educate your Audience
Create non-product specific information for distribution; a seminar/webinar, flyer, a post on your webpage or newsletter; or an article or links explaining general insurance terms – anything to help them improve their “Insurance IQ” – and remind them to take time for an insurance checkup annually or whenever there is a major life change.
With a little ingenuity, you can provide useful information with minimal effort using the resources you already have. Every opportunity helps cement your relationships and expose your brand to potential new clients.
By Cheryl McCloud, Marketing Consultant